Sign the Paw-tition

We loved it when Channel 4 named their show after our famous claim back in 2005, no hard felines, it was a purr-fect tribute.

But we just launched our best ever WHISKAS®* and the stats have changed: 9 out of 10 cats love WHISKAS®.

Since inaccuracy is a complete cat-astrophe, we’re calling on Channel 4 to update their show name to ‘9 out of 10 CATS does COUNTDOWN’.

Have your say! If you agree that Channel 4 should change the name of their show, then join our Paw-tition below and help us rewrite TV history!

*Based on PRS In-Vivo study (2024) on quality and enjoyment perceptions of 200 cat owners (UK).
**Based on NielsenIQ study (2025) on 300 cat owners asked if their cats love the taste.